Kathy Kuo Home

Project FOCUS: Product Romance Copy

Refreshed the brand voice and romance copy structure to deliver notable information to consumers in a clear, approachable way. Infused consumer-facing product copy with a cheerful, conversational tone, distilling technical design details into simple, engaging descriptions relevant to customers. A sampling of product descriptions is displayed below.

Wit & Delight

Project FOCUS: Brand Messaging, About page

Distilled fifteen years of brand history into a neat, tidy description, articulating the Wit & Delight origin story, growth journey, and a fresh, focused content approach. 

Project FOCUS: Brand Messaging, MEET KATE PAGE

Captured the founder’s creative journey—her inspiration for starting Wit & Delight, the evolution of the brand, and a sprinkling of core projects she has in the works today.