About

About Jackie

 

Currently

I am the senior content manager at Kathy Kuo Home, a destination for luxury furniture and decor. In this role, I develop tone and style standards, shaping and upholding a strong brand voice. I lead copywriting initiatives for product and landing pages, collection launches, and select brand packaging, delivering key information to customers through clear, compelling language. I collaborate with cross-functional teams on copy strategy and production, identifying areas of opportunity, improving processes, and confirming messaging is broadly aligned across channels.

On the side, I can be found working on select freelance content projects. Interested in working with me? Send me an email at jackiejsaffert@gmail.com.

 
 
 
 

Wit & Delight

For nearly five years, I was the editorial director at Wit & Delight, a lifestyle brand and digital media company that communicated with more than three million people each day. In this role, I devised and executed content strategy, created and maintained the editorial calendar, wrote and ghostwrote articles, and managed a team of writers to produce website, social media, and email content. I ideated and produced hundreds of articles for the website and newsletter each year, including home decor, fashion, food, wellness, and beauty content. I ensured each article was expertly edited, updated according to SEO best practices, and promoted across our social channels. I wrote monthly email campaigns to promote content and drive audience engagement. With a data-driven approach, I regularly monitored traffic, affiliate, and engagement analytics and used insights to optimize content strategy.

Previously, I was a contributing writer for Wit & Delight. I wrote articles on lifestyle, wellness, and relationship topics.

 
 
 
 

The Everygirl

I worked for nearly three years as an associate editor and graphic designer at The Everygirl, managing home decor, fashion, and career content production. I contributed to every level of the content creation process, including pitching stories, conducting feature interviews, writing and editing content, coordinating photo shoots, designing graphics and image layouts, and formatting content before publication.

 
 
 
 

Areas of Expertise

  • Editorial Direction

  • Content Strategy

  • Content Production

  • Copywriting

  • SEO

  • Content Analysis

  • Team Management

  • Project Management

  • Brand Voice Development

  • Digital Content Marketing

 
 
 
 

Off Duty

I live in Minneapolis with my boyfriend and our corgi, Marge. In my free time, you’ll most often find me walking, running, or biking around our city’s lakes, trying a new restaurant, or rearranging the decor in our apartment (again).